…for earning the trust of skeptical customers.

Simply amazing – guidelines for all digital forefathers, natives, nerds etc. to achieve Interactive Marketing success from the Father of Direct Marketing:

 

Lester Wunderman’s Consumer Bill of Rights for Online Engagement

1. Tell me clearly who you are and why you are contacting me.
2. Tell me clearly what you are – or are not – going to do with the information I give.
3. Don’t pretend that you know me personally. You don’t know me; you know some things about me.
4. Don’t assume that we have a relationship.
5. Don’t assume that I want to have a relationship with you.
6. Make it easy for me to say „yes“ or „no“.
7. When I say „no“, accept that I mean not this, not now.
8. Help me budget not only my money, but also my TIME.
9. My Time is valuable – don’t waste it.
10. Make my shopping experience easier.
11. Don’t communicate with me just because you can.
12. If you do all of that, maybe we will then have a basis for a relationship!

Favorite